When Moshe Feldman first opened a modest health food stall in South Melbourne Market in 1990, his aim was to identify a need for the local community. Now, a mere 27 years later ‘Discount Health Foods’ has become ‘Moses and Co. Market Wholefoods’ and we have not just identified a need amongst our customers but in fact, a dependence for our shop to continue to grow and a confidence that we can supply the very best in health food and supplements.

Moses and Co. remains a family run business with Moshe’s wife Yvonne, his son Omer and two daughters Tash and Sivan all employed. Of course that doesn’t mean any rest up for Moshe who at 62 is still the first in the shop and the last out the door. Moshe’s passion for health and wellbeing and his dedication to the customers, instilled in all of us at Moses and Co. is the ethos here at our store. Our three aims are very simple and yet very important. To provide the very best health products, to stay ahead of the curve and most importantly to provide a community within our store for people to feel at home. What hits you when you enter our store is the buzz around the place, you really do step right into an active community. ‘Everyone knows each other, everyone is friendly and it’s just such a welcoming environment, one that I have had the privilege of being part of since I was kid’ Omer says.

We sell over 7000 products, supplied by thousands of different brands from countries all over the world (although we do love keeping things local as much as we can). This growth has seen us develop our shop on several occasions with our biggest expansion happening most recently, something Moshe could have only dreamed about 27 years ago. So alongside our awesome rebrand and as part of moving with the times we have given our online store a much needed facelift to accompany the new direction of the market store. We are hoping that this new, more accessible website will give our customers (and new customers from around Australia and the rest of the world) another avenue to access the newest and best health products on the market, all from the comfort of their home.  We want to ensure that the website will represent the same competitive prices and great service as if you were right there in our store. We hope this change will help to expand our amazing community and to make the online shopping experience a truly pleasant one for all customers.

We are so excited by these big changes but mostly so humbled by, and thankful for our dedicated community who have been so supportive during this process. We can’t wait to continue the journey and share many more new and exciting things with you all. Stay tuned…

When Moshe Feldman first opened a modest health food stall in South Melbourne Market in 1990, his aim was to identify a need for the local community. Now, a mere 27 years later ‘Discount Health Foods’ has become ‘Moses and Co. Market Wholefoods’ and we have not just identified a need amongst our customers but […]